Hi, I'm Josy 🤍

If you're here, there's a good chance we already know each other a little, and that honestly makes me so happy.

PrettyLittlePink started from something kind of silly: I was always scrolling, seeing the cutest pieces, and then realizing I couldn't actually get any of them here in Norway. So after enough wishing, I figured I'd just make them myself.

Everything in the shop is stuff I genuinely wanted in my own life first. Soft, girly, a little dreamy, and made to actually last, not just look good in one photo. If it's not something I'd wear or use myself, it doesn't make it in.

I'm still a small brand, which means a real person (hi, it's me 🎀) is behind your order. That part means everything to me.

Thank you for being here and for being part of this. I can't wait to see what we make pretty next. 🤍